John and Jane Doe Are Dead

With marketers now receiving an advance preview of the results of the 2010 U.S. Census, it is becoming very clear that the age of the “Average American” is a thing of the distant past. John and Jane Doe have passed away, to only be replaced by a rapidly diversifying society that spans multiple cultures and generations which, for marketers, defines the need for multiple and cross-over segmentations in prospecting for new customers. » » » »

New White Paper Available

Through the creation and online publishing of branded content, Better-For-You brands have a tremendous opportunity to expand their Reach, increase their brand credentials, and invite qualified consumers to participate in the brand experience.

In this White Paper, we discuss the multiple benefits why Better-For-You brands should adopt this compelling strategy, and cite some examples from the Quaker Oats brand on how they’ve utilized branded content to generate positive results for their brand.

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New White Paper Available

When utilized effectively, Social Media can be a great tool to not only generate new customers for your Better-For-You brand, but also retain those already well familiar with your business. How? Social Media not only works to humanize your brand in a conversational manner, but also provides a platform where ‘friends’ of your brand can express themselves, including their healthy lifestyle behaviors and preferences. By capturing and mining that data over time, your brand can harvest strong benefits by learning about your customers, and apply that insight to more effectively re-market to your committed ‘friends’ and customers.
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When a brand chooses a social purpose to support, it’s critical for business leaders to consider affiliations and commitments that fit well with their own organizational values. » » » »