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Healthy Living Marketing is an independently-owned  Functional Food & Beverage Marketing Services Firm that facilitates meaningful and profitable relationships with the 77 million adults in Healthy America, a lifestyle segment quick to embrace and frequently adopt healthier functional product alternatives.

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    Fostering Profitable Relationships

    through shared passions, transparency and brand trust. For manufacturers who offer "healthier alternatives", we create and sustain consumer and trade relationships that generate brand familiarity, preference and profit.

    Latest Blog Posts:

    Dilemma For Better-For-You Brands

    Baby pic

    Brought on by a multitude of healthy living factors, recognition and acceptance of the Better-For-You brand category continues to fuel rapid growth. As a sample of evidence, the market research firm, Packaged Facts, predicts 40% growth in sales of products targeting two-to-12-year-olds in the period 2010-2015. Says the firm – “We forecast that the next several years going into 2015 will mark a period of tremendous growth in the sales and development of food and beverage products marketed and designed for children.” Read More » » » »

    Posted: May 8th, 2011 | Author:

    Opportunity Knocks For Better-For-You Brands

    17

    Spring has finally emerged, and with it, seemingly most of Healthy America, the 77 million health-conscious adults who have made some form of commitment to improving their health. While it’s evident to see their commitment to exercise (such as walking, running, swimming, cycling, paddling, hiking, and playing racquet sports, the list goes on), in 2011, many more Americans are committing as well to a holistic approach to healthy living. Read More » » » »

    Posted: April 27th, 2011 | Author:

    Better-For-You Brand Marketing

    relationship marketing

    Different Tactics, Same Strategy

    With the advent of new technology and applications, people have taken control of the conversation, no longer interested in hearing one-sided, one-size-fits-all marketing messages. This trend is no more evident than reviewing the behaviors and preferences of Healthy America, the 77 million adults in the U.S. who have made a commitment to living healthier, and who are significantly pre-disposed to consider healthier product alternatives. Read More » » » »

    Posted: April 14th, 2011 | Author:

    Effective Customer Segmentation for Better-For-You Brands

    Healthy People

    Proper segmentation of your current and high-potential customers lies at the heart of your relationship management processes that target the Health Conscious. In order to conduct an initial segmentation process, Better-For-You brands must determine the following: Read More » » » »

    Posted: April 5th, 2011 | Author:

    Better-For-You Brands Work To Off-Set Private-Label Proliferation

    U.S. Grocery Store chains

    In a new report released recently by Rabobank’s Food and Agribusiness Research division, author Sebastiaan Schreijen noted that U.S. national brands and smaller, secondary brands will prompt an intense price competition and cause the Private-Label market to become chock-full of higher-quality “B”-brand products at lower prices. It’s predicted that the share of Private-Label brands and products will double to 50% by 2025. Read More » » » »

    Posted: March 28th, 2011 | Author: