Brand Reputation and Trust

Despite increased national attention on the issue of obesity, improved quality of life in the United States is getting worse. According to a report by the Trust for America’s Health and the Robert Wood Johnson Foundation, adult obesity rates increased in 28 states in the past year, and decreased only in the District of Columbia. Read More » » » »

Non-profit and for-profit organizations around the country are finding common goals and creative partnerships to advocate for the interests and causes they care about. More and more companies are adhering to the mantra of the healthy food movement as government and non-profit programs promote healthier choices and sustainable practices; thus is born the perfect opportunity for collaboration. Doing just that, The Lunch Box, a nonprofit working to enable healthy lunch choices in schools, and the national chain, Chipotle Mexican Grill, together are embarking on a new campaign that highlights their common cause: “no junk” food for Americans. Read More » » » »

Sustainability, social progress, health and well-being: all important considerations in the way we live our lives and run our businesses, and all ignored by Gross Domestic Product (GDP). As an alternative, we need a measurement that more accurately reflects the complex realities of our global economies and takes into account all that we value for well-being and success. A growing number of people worldwide are calling this concept “Gross National Happiness”. Read More » » » »

In this age of shared responsibility, and with the ease of access to information gathered and shared both online and offline, it’s no surprise to see the public stepping up to provide innovative and unique socially responsible solutions. Crowd sourcing, a trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve goals, has become quite a social networking tool that is helping to provide socially responsible solutions to many of society’s problems and restore health to many as a result. Read More » » » »

United We Can, a Vancouver (BC) based non-profit, isn’t the stereotypical social responsibility enterprise. The organization has uniquely tied recycling collection (and the financial value of redemption) to helping to alleviate poverty and homelessness for its employees. How do they do it? Read More » » » »