Lean Cuisine Deploys Experiential Marketing Program

A traveling interactive brand experience that demonstrated Nestle’s commitment to help women enhance their health and well-being.

Lean Cuisine has always been dedicated to helping women enhance their health and well being, and finding ways to DO SOMETHING GOOD FOR YOURSELF® along the way. The Lean Cuisine wellness experience helped women focus on their well being with exciting meal choices, nutritional guidance and simple tips on exercise. The experiential marketing program stopped at a number of women’s health and well-being events and festivals across the country, including the Southern Womens Shows throughout the Southeast, the Revlon RunWalks, and Self Magazine Fitness Festivals.

At each event, the Lean On Me wellness tour offered participants delicious samples of the newest Lean Cuisine products, personalized nutrition and fitness assessments, and a chance to win a free iPod shuffle.

The experiential marketing campaign also included the following:

• Free consultations with the Lean Cuisine nutrition and fitness professionals on how to improve eating habits, exercise routines and overall personal wellness.
• The Lean Cuisine Registered Dietitians were available to evaluate daily caloric needs and identify meal plans and make LEAN CUISINE® entrée recommendations
• The Lean Cuisine Certified Fitness Professional was available to demonstrate warm up and cool down stretching techniques as well as provide low-impact exercise routines to fit into their everyday lifestyle.
• In addition, to kick-off each event, our Fitness Professional was available to lead all participants in a group stretch before the race.
• Lean On Me also provided an interactive photo opportunity to each event, allowing participants to have their picture taken with friends or other event participants, which we emailed to each individual after the event for downloading, printing and sharing.