Americans are rapidly embracing awareness of a desirable healthier state. And this desired state is creating tremendous opportunity for Better-For-You brands that offer healthier alternatives.

For Most, Health Consciousness Begins With Weight Awareness

More than 186 million American adults – or eight out of ten men and women aged 18 and older – are “weight conscious”, according to a recent national survey organized by the Calorie Control Council. Five out of ten (54%) want to reduce their weight, and noted that exercise, cutting back on sugar, using low calorie or reduced sugar products, and restricting the size of meal portions are the most common tactics. An additional 28 percent of Americans are trying to control or maintain their weight. » » » »

The new world of relationship building affords Better-For-You brands with wonderful opportunities to make an impact in their end customer’s lives, and at every opportune and appropriate occasion. And with many Better-For-You brands offering a wide range of functional attributes, the brand’s marketing reach can become wider with the deployment of new technology enablers. » » » »

With the country coming out of Recession, prospecting for new Health-Conscious customers has returned to popularity as a compelling marketing strategy for Better-For-You brand marketers. And with the clear understanding of the growing demographic and lifestyle diversity of the country’s population, and its impact on how marketers react and response to prospective customers, it’s vitally important for success that Better-For-You brand marketers respond as well. » » » »

Brought on by a multitude of healthy living factors, recognition and acceptance of the Better-For-You brand category continues to fuel rapid growth. As a sample of evidence, the market research firm, Packaged Facts, predicts 40% growth in sales of products targeting two-to-12-year-olds in the period 2010-2015. Says the firm – “We forecast that the next several years going into 2015 will mark a period of tremendous growth in the sales and development of food and beverage products marketed and designed for children.” » » » »

Spring has finally emerged, and with it, seemingly most of Healthy America, the 77 million health-conscious adults who have made some form of commitment to improving their health. While it’s evident to see their commitment to exercise (such as walking, running, swimming, cycling, paddling, hiking, and playing racquet sports, the list goes on), in 2011, many more Americans are committing as well to a holistic approach to healthy living. » » » »