United We Can, a Vancouver (BC) based non-profit, isn’t the stereotypical social responsibility enterprise. The organization has uniquely tied recycling collection (and the financial value of redemption) to helping to alleviate poverty and homelessness for its employees. How do they do it? » » » »

On occasion, Healthy Living Marketing runs across a socially responsible organization that offers so much innovation and appeal that we are forever taken with their mission. Back On My Feet is one of those rare organizations that not only gives with its heart, but with its “soles” as well. » » » »

In spite of the new era of the Conscious Public, old brand marketing habits tend to die a slow death. Take for instance the terms “consumer” and “target” audience, neither of which in my opinion should be allowed to exist in our 21st century brand marketing vernacular. » » » »

We’re living in an amazing time where it seems that all elements of our world are converging on this notion of health (or the lack of it), and the recognition that we must do something about it. With obesity rates continuing to escalate and the realization that our generation will outlive our children, there’s a climate for significant change. » » » »