New White Paper Available

Special events are often overlooked by Better-For-You brands as a source for gathering highly qualified interest in their products and services. Yet, when you consider who is attending and participating in these events (be it health & fitness festivals, charity walks, or runs), the audience demographics are quite high, and their mindset very receptive to considering your brand.

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New White Paper Available

When utilized effectively, Social Media can be a great tool to not only generate new customers for your Better-For-You brand, but also retain those already well familiar with your business. How? Social Media not only works to humanize your brand in a conversational manner, but also provides a platform where ‘friends’ of your brand can express themselves, including their healthy lifestyle behaviors and preferences. By capturing and mining that data over time, your brand can harvest strong benefits by learning about your customers, and apply that insight to more effectively re-market to your committed ‘friends’ and customers.
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Realizing that the path to healthy living is not black and white – there’s no diet or exercise plan that will work for everyone, just as there’s no one cause for the obesity epidemic – is the start of a more meaningful, responsible, and lasting approach to how we think about, value, and sustain health. » » » »

Refugees and the health of a country may seem like two ideas at odds with one another. The word refugee conjures war, poverty, widowed mothers and orphaned babies; a country that creates refugees – people who have to cross an international border because they fear for their lives – is far from a healthy one. » » » »

Non-profit and for-profit organizations around the country are finding common goals and creative partnerships to advocate for the interests and causes they care about. More and more companies are adhering to the mantra of the healthy food movement as government and non-profit programs promote healthier choices and sustainable practices; thus is born the perfect opportunity for collaboration. Doing just that, The Lunch Box, a nonprofit working to enable healthy lunch choices in schools, and the national chain, Chipotle Mexican Grill, together are embarking on a new campaign that highlights their common cause: “no junk” food for Americans. » » » »