Business and Non-Profit Collaboration Promotes Healthy Practices

Non-profit and for-profit organizations around the country are finding common goals and creative partnerships to advocate for the interests and causes they care about. More and more companies are adhering to the mantra of the healthy food movement as government and non-profit programs promote healthier choices and sustainable practices; thus is born the perfect opportunity for collaboration. Doing just that, The Lunch Box, a nonprofit working to enable healthy lunch choices in schools, and the national chain, Chipotle Mexican Grill, together are embarking on a new campaign that highlights their common cause: “no junk” food for Americans.

Chipotle and the Lunch Box Promote Children’s Nutrition

Chipotle is encouraging people to rid their food and inboxes of junk, and has pledged to donate $10,000 to The Lunch Box for every 100,000 “junk” emails it receives, forwarded from people around the world. The Lunch Box, a recently launched non-profit, provides tools for educators, nutritionists and administrators to give children healthier school lunches.

With developed social marketing tools and a presence around the country, Chipotle is well positioned to get the word out about their own efforts to provide locally sourced, sustainably raised food, and to help The Lunch Box with their own efforts in the process. In promoting its own good practices, Chipotle is also promoting concrete action to change children’s nutrition and health. Their example shows how for-profit companies can channel their own marketing needs into supporting sustainable and healthy living practices.

National Effort for Health and Sustainability

The nationwide effort for better and healthier food options is a cause that’s well suited for these collaborations. People are realizing the importance of making food choices that are good for themselves, their families, communities, and the environment. And after all, these same people run companies, and more and more are deciding to incorporate the same consciousness in their food products. Companies are finding that the numerous non-profits advocating for the healthy food cause can be valuable partners in that they are knowledgeable and have a lot to give to companies looking for expertise and authority on the topic.

But the potential for non-profit partnerships is certainly not limited the food service industry. In fact, companies in many different sectors have the opportunity to gain from collaboration with non-profit organizations that specialize in sustainability and health in a wide variety of areas: everything from technology to trade, humanitarian aid to household products.

If you would like to learn more about creative collaboration possibilities that include an enduring and distinctive social purpose for your company, please contact Healthy Living Marketing at (301) 378-0384.

Tags: business collaboration, chipotle, chipotle mexican grill, common cause, healthy living practices, healthy school lunch program, no junk food, non-profit causes, non-profit partnerships, the lunch box