In this age of shared responsibility, and with the ease of access to information gathered and shared both online and offline, it’s no surprise to see the public stepping up to provide innovative and unique socially responsible solutions. Crowd sourcing, a trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve goals, [...]

On occasion, Healthy Living Marketing runs across a socially responsible organization that offers so much innovation and appeal that we are forever taken with their mission. Back On My Feet is one of those rare organizations that not only gives with its heart, but with its “soles” as well.

For those of us who live in the Washington D.C. area, we’ve been delighted to see the social responsibility campaign underway to reduce litter and generate funds to clean up the Anacostia River, a tributary into the Potomac River. The Healthy Living campaign has been heavily promoted in the city’s Metro rapid transit stations with [...]

We’re living in an amazing time where it seems that all elements of our world are converging on this notion of health (or the lack of it), and the recognition that we must do something about it. With obesity rates continuing to escalate and the realization that our generation will outlive our children, there’s a [...]