With all of the prognosticators and experts weighing in on the expected latest Health & Wellness trends for 2012, I’m going to choose to do something different this year. Yes, rather than anticipate where people will be heading with their healthy lifestyle behaviors and choices, I’d like to paint a point-by-point vision of hope for [...]

In an effort to help their customers embrace healthier nutrition and lifestyles, many supermarket chains, supported by Better-For-You brand manufacturers, are integrating in nutrition scoring campaigns for products in their stores. It’s just another example of how health and well-being awareness is become more prevalent in our society as helpful, simple-to-use educational information is being [...]

At this time in 2011, health is top-of-mind for many people. Perhaps instigated by this long-term recession where most have been greatly affected, many have come to realize that the way in which we lead are lives has been built upon a shaky foundation that is unsustainable, both personally as well as for the society [...]

Healthy trends continue to take center stage with trends and developments coming from all sectors of the market. Each of these recent news items impacts Better-For-You product marketers, but moreover, forces you to navigate your brands through a complex, ever-changing world where ultimately, strong opportunity for brand growth exists.

The world of healthy living continues to expand with more and more health-conscious Americans turning to Better-For-You brands to make their lives easier, healthier, and more enjoyable.