The latest Prevention Magazine and Food Marketing Institute (FMI) “Shopping for Health” Survey details a paradigm shift occurring in supermarket aisles across the country, and provides further evidence of the growing health-consciousness throughout the U.S. and the empowerment of the public as they make changes in their diet and healthy lifestyle choices. » » » »

Health-Conscious consumers are an enlightened lot, typically well educated and armed with a voracious appetite for information that can help them to achieve and sustain a higher degree of health.

But for manufacturers of healthier alternative Better-For-You products, the biggest challenge (according to a recent Content Marketing Institute survey of 1,100 marketers) marketers face is producing engaging content (36%). And yet, according to the results below, providing valuable content is just what their respective customers demand and respond to: » » » »