Americans are rapidly embracing awareness of a desirable healthier state. And this desired state is creating tremendous opportunity for Better-For-You brands that offer healthier alternatives.

For Most, Health Consciousness Begins With Weight Awareness

More than 186 million American adults – or eight out of ten men and women aged 18 and older – are “weight conscious”, according to a recent national survey organized by the Calorie Control Council. Five out of ten (54%) want to reduce their weight, and noted that exercise, cutting back on sugar, using low calorie or reduced sugar products, and restricting the size of meal portions are the most common tactics. An additional 28 percent of Americans are trying to control or maintain their weight. » » » »

The new world of relationship building affords Better-For-You brands with wonderful opportunities to make an impact in their end customer’s lives, and at every opportune and appropriate occasion. And with many Better-For-You brands offering a wide range of functional attributes, the brand’s marketing reach can become wider with the deployment of new technology enablers. » » » »