With the country coming out of Recession, prospecting for new Health-Conscious customers has returned to popularity as a compelling marketing strategy for Better-For-You brand marketers. And with the clear understanding of the growing demographic and lifestyle diversity of the country’s population, and its impact on how marketers react and response to prospective customers, it’s vitally important for success that Better-For-You brand marketers respond as well. » » » »

Brought on by a multitude of healthy living factors, recognition and acceptance of the Better-For-You brand category continues to fuel rapid growth. As a sample of evidence, the market research firm, Packaged Facts, predicts 40% growth in sales of products targeting two-to-12-year-olds in the period 2010-2015. Says the firm – “We forecast that the next several years going into 2015 will mark a period of tremendous growth in the sales and development of food and beverage products marketed and designed for children.” » » » »