In a new report released recently by Rabobank’s Food and Agribusiness Research division, author Sebastiaan Schreijen noted that U.S. national brands and smaller, secondary brands will prompt an intense price competition and cause the Private-Label market to become chock-full of higher-quality “B”-brand products at lower prices. It’s predicted that the share of Private-Label brands and products will double to 50% by 2025. » » » »

When reviewing your marketing strategies that target the Health Conscious, be sure to integrate relationship development tactics in to each of your activities for maximum effectiveness.  Why? For those individuals who pursue a healthy lifestyle, most are committed to learning how to become healthier. It might be to lose a few pounds, it might be because of a health care professional’s advice, or it could well be because they just simply want to live and feel better. » » » »

John and Jane Doe Are Dead

With marketers now receiving an advance preview of the results of the 2010 U.S. Census, it is becoming very clear that the age of the “Average American” is a thing of the distant past. John and Jane Doe have passed away, to only be replaced by a rapidly diversifying society that spans multiple cultures and generations which, for marketers, defines the need for multiple and cross-over segmentations in prospecting for new customers. » » » »