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    Archive

    Archive for February, 2011

    Better-For-You Brands Benefit From Relationships With Healthy Americans

    Healthy America masses

    New White Paper Available

    Every day, millions of Americans make the choice to live healthier lives.

    They are choosing to eat better, get more active, and follow pursuits that help them to achieve mental and physical well-being. Some push themselves to the limit, while others are simply trying to push back against aging, but they are all looking for assistance in their choice to improve.

    They want to be motivated, guided, and inspired. They typically care deeply about their families and communities. They hold companies accountable for behaving responsibly, just as they hold themselves to a higher standard to live better. » » » »

    Content Creation, A Key Marketing Strategy For Better-For-You Brands

    quaker_logo

    New White Paper Available

    Through the creation and online publishing of branded content, Better-For-You brands have a tremendous opportunity to expand their Reach, increase their brand credentials, and invite qualified consumers to participate in the brand experience.

    In this White Paper, we discuss the multiple benefits why Better-For-You brands should adopt this compelling strategy, and cite some examples from the Quaker Oats brand on how they’ve utilized branded content to generate positive results for their brand.

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