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    Archive for May, 2010

    Responsible Marketing – Redefining the Consumer Relationship

    Conscious Public

    In spite of the new era of the Conscious Public, old brand marketing habits tend to die a slow death. Take for instance the terms “consumer” and “target” audience, neither of which in my opinion should be allowed to exist in our 21st century brand marketing vernacular. » » » »

    Author: Posted On: May 5th, 2010 | Category: Healthy People

    Starbucks – A Conundrum in Socially Responsible Marketing

    Starbucks – A Conundrum in Socially Responsible Marketing

    It can’t be easy being in the brand marketing department at Starbucks. As a business that built itself on being a socially responsible company, with an equal emphasis on healthy people, healthy planet and healthy profits, their socially responsible marketing strategy success has also created a mountain of daily waste, of which they don’t currently have a solution. » » » »