About This Site

Healthy Living Marketing is an independently-owned  Functional Food & Beverage Marketing Services Firm that facilitates meaningful and profitable relationships with the 77 million adults in Healthy America, a lifestyle segment quick to embrace and frequently adopt healthier functional product alternatives.

For information on Healthy Living Marketing, please download our Fact Sheet.

Subscribe to Healthy Living Marketing:
Email Marketing You Can Trust

    Archive

    Fostering Profitable Relationships

    through shared passions, transparency and brand trust. For manufacturers who offer "healthier alternatives", we create and sustain consumer and trade relationships that generate brand familiarity, preference and profit.

    Latest Blog Posts:

    Health Awareness Rises To New Level

    mature swimmer

    Regardless of how you feel about the constitutionality of the Affordable Care Act, the social discussion around the new law has raised health consciousness to a new level. And with that comes a greater revelation of the importance of prevention as THE core strategy for insuring a long and well life. Read More » » » »

    Posted: July 13th, 2012 | Author:

    State Of Healthy America 2012 – A Preview

    healthy bite

    We’re quickly tabulating the results of our annual survey where we speak directly to over 2,500 health-inspired adults from around the country about their health behaviors and choices. We then apply demographic measures to capture educational levels attained, household incomes, home ownership, and a variety of product and service category consumption behaviors weighed against national averages – all to compare, contrast, and demonstrate just how unique the Healthy America segment is. We then project the data to a national scope. Read More » » » »

    Posted: April 23rd, 2012 | Author:

    Romancing Functional Food And Beverage Products

    functional product benefits

    Functional food and beverage products offer manufacturers and retailers with an abundance of marketing opportunities. Andrew Wolf, a retail analyst for BB&T Capital Markets, said it best with a recent quote – “a huge number of people have become interested in changing the way they eat. There’s a societal shift that’s the basis of all this demand.” And given the inherent nature of functional food and beverage products that offer an abundance of “healthier” benefits to consumers, marketers can align the functional benefits of these products with a range of content subjects, experts, and relevant occasions that affiliate the product to niche health-conscious audiences for early adoption, greater frequency of purchase, and ultimately greater consumption. Read More » » » »

    Posted: February 29th, 2012 | Author:

    Functional Food Makers – Integral to Healthy America

    reading nutritional panel

    With an emerging mind-set that is being driven by a multitude of forces, functional Food and Beverage manufacturers are well positioned to inject themselves in to an integral position as consumers continue to evolve their attitudes about health and well-being.
    Read More » » » »

    Posted: February 21st, 2012 | Author:

    My Vision For A Healthier New Year

    Ed Hinde

    With all of the prognosticators and experts weighing in on the expected latest Health & Wellness trends for 2012, I’m going to choose to do something different this year. Yes, rather than anticipate where people will be heading with their healthy lifestyle behaviors and choices, I’d like to paint a point-by-point vision of hope for our society that will serve as a guide for achieving a higher degree of Health. It goes like this: Read More » » » »

    Posted: January 9th, 2012 | Author: