About This Site

This website is provided by Healthy Living Marketing, a specialty marketing services firm that facilitates meaningful, healthy relationships with the Conscious Public to generate brand familiarity, consideration and preference.

With our partners and clients, we believe in leading responsibly by example and advocating for positive healthy change throughout society.  Part of our advocacy work includes the profiling and championing of positive health-inspired Change Agents that inspire us as they do their good work. Their inspiration caused us to create this website and the ever-growing content found within. We hope you enjoy and are inspired to elevate your individual purpose as well.

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    Brand Reputation and Trust

    are leading determinants of whether you as a brand will be considered for purchase. To build consideration, a committed practice of affiliation with a compelling social purpose that aligns with your brand values is a superior method for gaining respect and establishing trust with your key stakeholders.

    Latest Blog Posts:

    Increasing Responsibility in Food and Beverage Packaging

    Many consumer product companies have received criticism over the environmental impact and waste production resulting from the packaging materials used and the perceived excess of packaging for their products. Think of the packaging materials used in a box of cookies that can be bought at the grocery store, or the amount of trash thrown away after a take-out dinner, and it’s evident why many people believe that there is an opportunity to reduce waste, especially for packaged food and beverage companies. In fact, according to the Organization for Economic Co-operation and Development (OECD), packaging accounts for more than 50% of total household waste in the United States. Read More » » » »

    Posted: August 23rd, 2010 | Author: Kelly Hinde

    Responsible and Balanced Decision Making in Healthy Living

    Realizing that the path to healthy living is not black and white – there’s no diet or exercise plan that will work for everyone, just as there’s no one cause for the obesity epidemic – is the start of a more meaningful, responsible, and lasting approach to how we think about, value, and sustain health. Read More » » » »

    Posted: August 12th, 2010 | Author: Kelly Hinde

    America’s Ethical Commitment to Sustaining Refugees and National Health

    Refugees and the health of a country may seem like two ideas at odds with one another. The word refugee conjures war, poverty, widowed mothers and orphaned babies; a country that creates refugees – people who have to cross an international border because they fear for their lives – is far from a healthy one. Read More » » » »

    Posted: August 5th, 2010 | Author: Kelly Hinde

    Brands and Their Healthy Living Messages and Actions

    When a brand chooses a social purpose to support, it’s critical for business leaders to consider affiliations and commitments that fit well with their own organizational values. Read More » » » »

    Posted: August 3rd, 2010 | Author: Kelly Hinde

    The Hands-On Approach in Healthy Living

    Healthy Living community leaders and organizations who understand and advocate the “big picture” of improving health and sustainability in their communities are often finding that a hands-on approach is one of the most effective ways to get the message across. Read More » » » »

    Posted: July 29th, 2010 | Author: Kelly Hinde